The Recycle Game

Viral Ad Campaign of the Day: Volkswagen tests its fun-tastic musical-stairs theory on recycling stations, turning an ordinary Bottle Bank into a coin-less arcade game to answer the question “can we get more people to use the bottle bank by making it fun to do?”
http://thedw.us/post/215799205/viral-ad-campaign-of-the-day-volkswagen-tests-its