Buy a pair of socks, become a star in Times SquareBy Bruce Horovitz, USA TODAY
Tuesday, AE (AEO) will announce plans to turn the 25-story electronic billboard above its flagship store at one of the world's busiest intersections into a social-media icon. Anyone who buys something in the store beginning Nov. 19 can have their photo and a message posted on the billboard within 15 minutes of the purchase.
As the critical holiday shopping season kicks off, marketing is all about going viral. The chain will nudge customers to snap a photo that marks the moment and to share it with friends via Facebook, Twitter or any social media. Like all teen-targeting retailers, AE is pushing the marketing envelope to get teens to chat about the brand online.
The idea: You don't have to be a celebrity to have your mug posted at Times Square.
"Narcissism knows no bounds in Times Square," says Tim Tompkins, president of Times Square Alliance, which represents area businesses. "I suspect this will become part of the Times Square experience." He says roughly 500,000 people walk through Times Square daily.
http://www.usatoday.com/money/industries/retail/2009-11-02-american-eagle-times-square_N.htm
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