"Amazing Ad Campaign of the Day: To creatively demonstrate their sound engineering capabilities, GGRP Sound sent out a mess of cardboard record players — designed by GREY of Canada — to creative directors across North America.
The cardboard record player is exactly what it sounds like: A record player made from corrugated cardboard:
"Once assembled, a record can be spun on the player with a pencil. The vibrations go through the needle and are amplified in the cardboard material."
I don’t know much, but I do know this: Every single last record should come wrapped inside a cardboard record player.
[adsoftheworld.]"
http://thedailywh.at/post/456640076/amazing-ad-campaign-of-the-day-to-creatively
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